Optus World – Powered by ABT and Pronto software

Optus as a brand has almost 100% recall among Australian consumers with a customer base that represents one third of the mobile telephone market – a performance that has had Telstra looking over its shoulder.

The Face of Optus

The face of Optus to most is Optus World, a national network of 143 retail outlets. Operating as franchises, the stores have played a large part in building the Optus brand and explaining the place of the new technology in consumers lives and businesses.

The Right Tools

Giving Optus World franchises the tools and technologies to improve their businesses is a priority for Optus.

“The rapid growth of our sales channel brought with it the need to move to an improved business software solution,” said Adam Morris, Channel Manager, Optus World.

Optus have completed the roll out of a new enterprise business management (EBM) solution for the Optus World network, supplied and implemented by ABT. The EBM solution, Pronto ERP, is reinvigorating the franchises.

ABT Deliver the Goods

“ABT offered a good fit with our existing processes plus it is readily scalable, allowing for future growth. It has strong retail point of sale functionality and a fully integrated back-office system which works extremely well in franchising operations,” surmised Mr Morris.

ABT are experts in the mobile telephony field and completed the Optus World project, on-time and on-budget.

Franchise Success

By engaging ABT, the Optus World stores now have more robust accounting procedures with the system being a set-and-forget system.

ABT host the central server for the whole network. The hosted solution decision turned out to be both very cost-effective and hassle-free. ABT took care of the transition, performance, backups and data integrity.

“We can see what is happening with sales right across the Optus World channel at practically any point in the day which means we can adjust our product offering quickly and fine tune our marketing effort exactly when we need to.” Mr Morris said.

“Fundamentally, Pronto is a sophisticated EBM solution that provides us with the latest financial and business information management technology in an integrated online system.”

The Result

In addition to users across the 143 stores in the Optus World Network, ABT has around 70 users in Optus Corporate in the Service Centre and Direct Business groups.

The franchises are very happy with their EBM system. For the first time, they have a real time view of their business, which allows them to manage business issues with the proper information.

“We are looking to our Optus World franchises to play a big role in the continued development of our brand in Australia. Kudos to ABT,” Mr Morris concluded.

Applied Business Technology

t. 02 9878 7111
e. info@abtgroup.com.au
www.abtgroup.com.au

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